The new H&M Conscious Exclusive Collection which features organic materials,recycled wool, Tencel, and recycled sequins will hit stores on April 16th.
The whole collection is dreamy and showcases gorgeous prints, elegant dresses and versatile separates. The natural color palette ties perfectly with the environmental theme of the range.
Actress Olivia Wilde was chosen as the face of the collection and this is what she had to say about the collection to WWD: "Sustainability has got a bad reputation, especially in fashion"... "I think people assume the clothes will be dull, the fabrics uncomfortable and the design uninspiring. It's like people think sustainability is a penance. This couldn't be further from the truth, and the H&M Conscious Exclusive collection shows that sustainability is no compromise on style."
I totally agree with her, there is no compromise in style for this collection and the pictures below are proof. I can’t wait to get my hands on many of these pieces.
H&M Conscious Exclusive will be available in 200 stores worldwide and online on April 16, 2015